The idea of the BIM (Building Information Model) has been around since the eighties. So why is it still not a working reality? Maybe the answer is that it’s been a theory hampered by complexity. So what if we simplify it? I think it just might become a reality.

SketchUp could unplug the blockage in the BIM pipeline. The reason? SU is simple. SU is universal. Since Google bought SketchUp from @last software the world’s eyes have been looking up. Suddenly we have a 3D format which plays nicely with all CAD formats, is easily picked up by Architect, Engineer and Contractor alike, and has the power we need to pull it off.

Watch this space!

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